Seattle Underground is a popular Seattle attraction hosting 200,000 people with its tours through the subterranean heritage of Pioneer Square. Over the years, the business added a tavern, nightclub, gift shop, and other spaces. In 1998, the owner retained LOGIC to take a fresh look at the business and its product integration. LOGIC prepared a new statement of vision and business mission. In turn, LOGIC evaluated each revenue center as to its consistency within the brand.  In general, all of the functions of the complex were integrated under the authentic, popular Seattle Underground banner.